HOW TO OPTIMIZE WEBSITE AND CONTENT FOR AI SEARCH PERFORMANCE (PART 2)

In Part 1, we explored the core principles to optimize websites and content to increase ranking ability on AI search engines. Following the important factors already mentioned, Part 2 will focus on advanced techniques and strategies to ensure your website is highly rated by AI.

Review Part 1 here

1. TECHNICAL WEBSITE OPTIMIZATION TO ATTRACT AI CRAWLERS

A solid technical foundation not only ensures smooth website operation but also facilitates more accurate content evaluation and ranking by AI crawlers. Below are the technical factors you need to prioritize:

Mobile Optimization
Most users search via mobile devices. Your website needs to be well-compatible with various screen types, along with fast loading speeds to improve user experience and help AI rate the content highly.

Page Speed
AI prioritizes pages with fast load times. Some methods to improve speed include:

- Image optimization: Compress images while maintaining quality.

- Enable caching: Store static files to speed up return visits.

- Use CDN: Distribute content through global servers to reduce load latency.

HTTPS Security
HTTPS is not only an important SEO factor but also increases AI’s trust in your website. Make sure your website is secured with an SSL certificate – most hosting providers support this for free.

Diagram of technical SEO factors to consider for AI Search ranking. Diagram created by ChatGPT provided by Whimsical.com

 

2. APPLYING AI TOOLS IN CONTENT OPTIMIZATION

AI not only changes the way we search but is also a powerful assistant helping you create SEO-friendly content more than ever.

Content Creation Tools: Use platforms like Chat GPT, AirOps to generate ideas, outline articles, and optimize content based on search trends. However, you still need to add expert knowledge to enhance uniqueness and quality.

AI SEO Analysis: Tools like SERanking, Clearscope, Ahrefs AI help analyze content performance and suggest improvements based on the latest AI algorithms. SERanking is currently testing the “AI Results Tracker” feature – tracking content performance in AI-generated search results.

Voice Search Optimization: Voice search is on the rise. Use long-tail, natural, conversational keywords. Tools like AnswerThePublic help you understand what users are asking to write corresponding content.

Use Clear Wording, Data-Driven Narratives: AI prioritizes content that presents information clearly, objectively, and with evidence. Avoid excessive personal opinions; instead, present data, numbers, or cited sources.

 

3. BUILD PERSONAL CREDIBILITY TO APPEAR IN AI OVERVIEW
AI today not only “reads” content but also evaluates who the author is. To be cited in AI Overviews by Google or ChatGPT, you need to naturally build personal credibility.

AI algorithms increasingly prioritize “E-E-A-T” (Experience, Expertise, Authoritativeness, and Trustworthiness) when generating AI overviews and search results. To build this authority, content creators should focus on:

- Publishing in-depth content regularly: Continuous updates show you are knowledgeable in the field.

- Clear author information: Biography, experience, and achievements increase trust.

- Links and mentions from reputable websites: Backlinks from quality sources are strong authenticity signals to AI.

- Positive social signals: Interaction on social media shows your content truly has impact.

 

Source: Chat GPT

 

4. UNDERSTAND BENFORD’S LAW AND THE FIRST POSITION IN AI SEO

Benford’s Law indicates that numbers or positions appearing first are more likely to be cited and reused. In AI SEO, this means that the first position in search results is extremely important.

AI often selects only one or two sources to create an overview – if you're not at the top, you'll be completely “forgotten” in AI-generated content, especially in voice searches.

 

5. ALWAYS UPDATE ACCORDING TO AI TRENDS
The AI world changes constantly. To keep your content effective, you need to:

- Regularly audit content: Remove or update old articles.

- Follow the latest SEO/AI news: From sources like Google Blog, Moz

- A/B test content strategies: Try different formats to identify which content style AI prefers.

Source: Internet

 

6. MEASURE PERFORMANCE WITH AI-OPTIMIZED METRICS
Besides traditional metrics, add KPIs related to AI SEO:

- Rate of appearance in Featured Snippets / AI Overviews

- User interaction with AI summaries (reading time, bounce rate...)

- Traffic from voice search (via Search Console)

- Use AI to analyze SEO data: Utilize features like Google Analytics Insights or analyze SEO data via Chat GPT to find optimization solutions.

 

7. CONCLUSION: CATCH UP WITH THE AI-LED SEO REVOLUTION
AI is redefining the entire SEO ecosystem. From crawling data, evaluating trustworthiness to selecting information for AI Overviews – everything is heading toward artificial intelligence. Your website and content not only need technical optimization but also must truly build trust with AI.

The combination of E-E-A-T, voice optimization, AI tool usage, and correct understanding of AI crawler mechanisms is the key to becoming a trustworthy source prioritized by AI.

 

Information compiled by Creative Point

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