SKIN AQUA ACTIVATION 2024

Introduction

CreativePoint partnered with SKIN AQUA to launch the SKIN AQUA ACTIVATION 2024, an innovative brand activation campaign designed to enhance brand awareness and drive sales for Skin Aqua’s product line.

Campaign Execution: The Customer Journey

The campaign was structured around a five-step customer journey, ensuring a seamless transition from brand awareness to purchase decision:

1. Engagement & Attraction

- Flyer Distribution: Eye-catching flyers were distributed to capture the attention of potential customers.

- Booth Invitation: Brand ambassadors actively invited customers to visit the booth, creating a positive first impression.

2. Skin Analysis

- Free Skin Diagnosis: Customers experienced a professional skin analysis to understand their skin type and personal needs.

- Expert Consultation: Based on the analysis results, staff provided tailored product recommendations, increasing credibility and trust.

3. Product Trial

- Hands-on Experience: Customers were encouraged to try SKIN AQUA products, experiencing their quality and effectiveness firsthand.

4. Interaction & Engagement

- Mini-Games: Fun and engaging activities kept customers entertained and extended their booth visit.

- Social Media Check-ins: Customers were encouraged to check in and share their experience online, amplifying brand reach.

- Sustainability Workshop: The “Bottle Recycling” workshop reinforced the brand’s commitment to sustainability.

5. Sales & Promotions

- Exclusive Gifts: Customers received promotional gifts such as 15g Body Lotion, Sun Pillow, Floral Tote Bag, and Lip Balm with every purchase, encouraging sales conversions.

Key Products Promoted

The campaign spotlighted SKIN AQUA’s best-selling products:

- Sunplay Super Block – Superior sun protection against UV rays.

- Clear White – A brightening and sun protection formula.

- Tone Up Essence Lavender – A tone-up sunscreen with a unique lavender tint.

- Skin Aqua Nexta Essence – A lightweight sunscreen essence with deep hydration benefits.

Campaign Results

According to the final report, the campaign achieved outstanding results:

Sales Performance by Channel

- Outdoor Activations: 1,645 products sold

- Mall Activations: 1,601 products sold

- Beauty Chain Activations: 476 products sold

Engagement Metrics

- Total flyer interactions: 319,420

- Total product trials: 52,598

- Total mini-game interactions: 2,010

- Total orders placed: 3,310

These numbers demonstrate the campaign’s strong customer reach and engagement, successfully increasing brand visibility and conversion rates.

Conclusion

Skin Aqua Activation 2024 made a significant impact, with hundreds of thousands of customer interactions and product experiences. The campaign not only met sales objectives but also strengthened customer connections, laying the foundation for future success for CreativePoint and SKIN AQUA.

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If your business is looking for a professional partner in Activation and Trade Marketing, contact us today for the most effective solutions!

Agency: CreativePoint
Email: cs@creativepoint.vn
Hotline: 0876404678