SENKA UNITOUR 2024 – ACTIVATION CAMPAIGN SPREADING THE MESSAGE “MƯỚT MỊN CHUẨN NHẬT”

In the journey of building a close and memorable brand experience with young consumers, Senka – a skincare brand from Japan – launched the Senka UniTour 2024 campaign with the companionship of Creative Point as a strategic partner. With the message “Muot min chuan Nhat” the campaign left a strong impression at major universities in Ho Chi Minh City.

Campaign Overview

Senka UniTour 2024 took place from May 10 to May 26, 2024, with stops at five key locations:

- Ho Chi Minh City University of Technology (HUTECH) on May 10

- Industrial University on May 14

- Dormitory Zone B – Vietnam National University on May 15

- International University – Vietnam National University on May 17

- Banking University on May 26

The goal of the campaign was to directly reach students – a consumer group with long-term development potential – by providing hands-on product experience, thereby naturally increasing brand awareness.

Highlight Activities

Creative Point collaborated with Senka to design a series of highly interactive, engaging activities tailored to the university environment:

- Modern & visually appealing booth activation

- Check-in with cute, energetic mascot

- Free skin analysis with specialized equipment

- On-site product trials

- Direct sampling

- Special offers & promotions for students

Achieved Results

The Senka UniTour 2024 campaign attracted over 31,000 real-life interactions at the university stops and simultaneously achieved 31,000 interactions through booth activities.

A total of 1,844 trial samples were distributed directly to students, with over 530 products sold on-site during the event.
These numbers not only reflect the brand’s appeal but also show the effectiveness of on-site implementation.

Success Factors

The success of the campaign was not only due to impressive figures but also the result of the seamless combination between strategic execution and practical user experience. Senka’s products received positive feedback from consumers regarding quality and usage feel. The promotional programs were flexibly organized, well-suited to the student audience, which helped boost purchasing motivation.

The booth was located in convenient, easily accessible areas, helping to naturally increase foot traffic. The presence of a dynamic mascot and a professional team – including PGs, MCs, and skin analysis staff – contributed to maintaining a vibrant atmosphere and effective interaction with customers throughout the event duration.

Notably, the message “Muot min chuan Nhat” was subtly integrated throughout the entire experience – from booth visuals and product introductions to direct interactions – helping to deeply imprint the brand positioning in the minds of target customers.

Conclusion

As a strategic partner accompanying Senka in this campaign, Creative Point contributed comprehensively from the concept ideation phase, booth system design and production, onsite personnel coordination, to activity tracking and performance reporting.
With a deep understanding of young consumer behavior and extensive experience in Brand Activation, we helped ensure the campaign was executed smoothly, professionally, and with optimal effectiveness.