REACHING OUT TO THE WORLD

“Reaching Out to the World” (Vươn Ra Thế Giới) is a playground for Vietnamese children aged 6 to 15, with the aim of encouraging them to learn and preserve the unique cultural features of Vietnam and the region.

Category:

Integrated Marketing

Client:

HYPO

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What we do:

Landing Page & Fanpage: We create a landing page and a fanpage where children can submit their videos and access program information.

Opening Ceremony: The inauguration event took place at Dich Vong Primary School and was attended by relevant ministries and agencies.

Closing Ceremony: The participants of the 28 exceptional teams from all over the country enjoyed an engaging experience day at Dong Ho painting village (Thuan Thanh district, Bac Ninh) as part of the closing ceremony.

 

 

 

Through the Central Council of HYPO (Ho Chi Minh Young Pioneers’ Organization), students in public schools are encouraged to submit video presentations about a cultural beauty of Vietnam in English. The program runs for 6 months. Round 1 attracted more than 4,000 teams to introduce more than 500 cultural relics, historical sites, costumes, etc. of the country. 72 teams participated in the second round of the competition with the content of introducing the culture of ASEAN countries.

 

 

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