MSB CSR Campaign

Raising a small tree just like raising your green living style, as long as you put a faith on it, one day our community will grow big, that’s the belief of MSB in the CSR campaign 2021.

Category:

Integrated Marketing

Client:

MSB

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What we do:

Social inspiring video: We create an inspiring video to encourage the young generation to live green with MSB, starting with small actions like planting a tree. Link

Social Booking: We book reputable Key Opinion Leaders (KOLs) to spread the campaign message and reach a wider audience.

 PR & Digital Ads: We provide always-on content to support the campaign, along with a series of PR in special formats such as long-form articles and e-magazines.

 

 

Our achievement:

>4 million reaches & video views.

41k views for PR articles.

7.4k engagements on hot pages and KOLs channels.

 

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