What we do:
Social Video: We inspire individuals, especially children, to choose green foods this Tet holiday with Kewpie, offering it as a valuable tip from moms. Here's the link: Link.
Contest: Throughout a two-month duration, we consistently present content to convey the campaign's core message and introduce the product's attributes.
Digital Ads: We execute advertisements using specific metrics. On Facebook, we focus on Reach and views to enhance campaign visibility. Additionally, we employ Search Engine Marketing (SEM), Google Display Network (GDN), and Facebook Clicks to augment traffic to our brand's e-commerce site.
Our achievement:
More than 12 million reaches
About 1.2 million views
100k clicks to brand EC site, gain 3.7k add to cart
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