INNISFREE - "MIRROR GREEN TEA AT COFFEE SHOP" CAMPAIGN - SUCCESSFUL O2O INTEGRATION

1. Introduction

Creative Point is proud to be the partner of Innisfree, a brand under AmorePacific, Asia’s leading cosmetics group, in the unique activation campaign "Mirror Green Tea at Coffee Shop." This Offline to Online (O2O) initiative took place at coffee shops in Ho Chi Minh City and Hanoi, providing an engaging experience for customers and achieving impressive KPI results. This activity not only strengthened customer engagement at offline locations but also effectively boosted online sales through an innovative voucher system.

Campaign Objectives

- Increase brand awareness through activation at coffee shops in Ho Chi Minh City and Hanoi.

- Create a real-life interactive experience between customers and the product.

- Boost online sales through a spa voucher redemption system.

- Encourage customer check-ins and brand exposure on social media.

2. Campaign Execution

The campaign was implemented using an Offline to Online (O2O) approach, connecting customers from physical locations to digital platforms to maximize marketing effectiveness.

Mechanism

- Customers checked in at coffee shops partnering with Innisfree.

- They immediately received a discount voucher, with the number of vouchers issued proportional to the number of check-ins.

- Customers then redeemed their spa vouchers online, applicable to those purchasing Innisfree products.

3. Key Achievements (KPIs)

The campaign delivered remarkable results, confirming the success of this activation model.

Offline Channel

- Number of locations: 11 (Ho Chi Minh City: 9, Hanoi: 2)

- Total check-ins & vouchers claimed: 1,562 customers

- KPI achievement rate: 86.78%

Online Channel

- Spa vouchers redeemed: 400+ within 2 months

- Orders placed via website: 150 orders

- Total online revenue: 315 million VND

- Paper vouchers sold on Shopee: 250+ redemptions

4. Conclusion

The "Mirror Green Tea at Coffee Shop" campaign by Innisfree successfully increased brand awareness, boosted sales, and enhanced customer engagement through an innovative O2O activation model. With its impressive results, this campaign serves as a benchmark case study for creative and effective activation strategies.

If you are looking to implement a successful activation campaign like Innisfree, contact Creative Point for detailed consultation.