Creative Point collaborated with AJPHARMA to execute an initiative sampling activations CHEWIES to kindergartens in Ho Chi Minh City and Hanoi. The incorporation of the iconic lion mascot, derived from our brand identity, played a crucial role in fostering seamless interactions with the children. By engaging in plays and physical games at school. children not only enjoy the activities but also acquire valuable lessons about health.The brand expresses sincere appreciation for Creative Point's creativity and dedication to innovative educational approaches, highlighting the positive outcomes achievable through meticulous planning and execution.