BREAK WITH PANASONIC

What we do:

- Brand MV: Produce a brand music video with message: home is where you breath well, let’s come home to breath with Panasonic indoor air solution. Link

- Social content: Hosting a contest with same concept, encourage fans to comment/review Panasonic products.

- Facebook content: Shooting materials for Facebook posts visual.

- OOH Booking: Elevator Frame show the campaign key visual (both product key visual and brand song key visual)

- Social booking: Booking KOLs, hot page, hot group to share brand MV and spread out the brand message.

Our achievement:

- #18 Youtube trending & #8 Youtube Music Trending

 Nearly 9 million song views

50 celebrities, influencers, hot pages, groups sharing the song

 Reach more than 310,000 interactions across platforms

 More than 12,000 reads of articles

12 weeks of running ads on 250 screens at buildings in Hanoi, Ho Chi Minh City